Week Two Reflection

We have learnt about a variety of different music styles and the conventions within that style. For example, popular music videos, performance videos and narrative videos which are quite common amongst music videos produced today. And also styles such as impressionist, abstract and animation which are much more rare, and less popular than the others.

An example of a convention would be that within the popular music genre and performance styles there are a lot of close ups used, this is to show the audience who the main focus should be and also so that if the artist/band are singing directly into the camera it can encourage the viewer to want to see them live since it should feel like a live, intimate performance. This is because the main focus of the music video is to promote the artist and their music. 

Also, the conventions of a female artist's music video or music about females tend to include shots that create a sensual view of the female. This can be applied to the "Male Gaze" theory as it is a good example of how women are put in media texts for their bodies to be looked at rather than their personalities coming across. This can be seen in Katy Perry - Thinking of You. I may use this in my own work by challenging this theory by avoiding close ups of the female's body but by using close ups of points of interest, like her clothes or props that enhance her character to the audience.

The style I am planning on using in my own work is Narrative since the song I want to use is in the Indie genre, so I think it would be conventional to use that style. I like the idea of showing the course of a relationship, while stating facts about the characters since they have been together (e.g 45 concerts, 5,482 text messages).