Evaluation Part 5 // Technology

In this part, I am evaluating my use of technology throughout the process of making a music video. In particular how I have progressed and how any new media technologies were used and if they were successful.

Evaluation Part 4 // Audience Feedback

In this part of the evaluation, my partner and I discuss the feedback we received from our audience. This consisted of our own research (vox pops) and feedback from peers in other media classes. We discuss if we believe we have met our audience and make comments and replies to feedback.

Evaluation Part 3 // Synergy Between Products

In this part of the evaluation, I discuss how effective the combination of all of our products are in terms of the following criteria: 
house style/branding
synergy
mode of address
representation of artist
themes

Evaluation Part 2 // Conventions

In this part of the evaluation, my partner and I narrate our own music video whilst referencing our influences to discuss how our music video is conventional.

Evaluation Part 1 // Brief

This is the brief we were working to: 

'You have been hired by PL records to manage the promotion of one of their new acts. You have been contracted to create: 

- one music video package 

- a 6 or 8 gate cover for the artists digipak

- an A4 magazine advertisement promoting the digipak'

After making a presentation to showcase our ideas to the brief, me and my partner Nicole decided to use her song therefore her artist but amalgamate our ideas together. This is because her song had a better structure, a clear difference between the verse and chorus meaning we could easily make a difference in the editing style, which would overall make the music video better. Click here to see my presentation and Nicole's presentation. 

The artist is Jasmine Thompson. She is 15 years old and is an English singer and songwriter. She is best known for her covers on Youtube and more recently some of her original songs that have been released in EPs. Click Here to view our treatment for our music video where we discuss the artist in more detail. Nicole had seen her covers on Youtube and  decided to message her on Twitter and ask for permission to use the song "Run". 

The music genre is pop.. 

We were attracted to the artist, as she is young and new to the music scene she has not yet been made into a USP (Richard Dyer's Star Theory - Character and Personality). This made it easier for us, as we felt strongly about challenging the common use of the male gaze in female pop artist's videos, as she is such a young artist offering the representation of innocence which is rare in the music industry. We were attracted to her as an artist as she is extremely relatable to the teen girl audience, the theme of first love evident in most of her songs. This meant the song would fit well with our narrative idea and attract the audience we wanted, as our ideas conform to the pop genre in terms of themes and style. 

Week Thirteen Reflection

Final Magazine Ad

This is our final magazine ad: 

We followed the use of the personalised theme to represent our artist in the magazine ad, following the colour scheme of purple and using the notebook background and doodles to appeal to our target audience of young teen girls. There is faded writing of one of the artist's most popular singles (music video song) adding extra recognition for the audience. The magazine ad has all the information required, the album and artist's name, where and when the album is available and where the audience can find more information about our artist. 

Final Digipak

This is our final digipak: 

We chose to have the colour of purple running through both the digipak and magazine ad to show synergy and to create brand awareness for the artist so they are recognisable to our audience. We also chose to have a notebook theme with the text such as her name (same writing used in the music video) and the title 'Adore' to be in a handwritten text, giving the work a personalised feel as though she has written to the audience. We felt this would widen the appeal to our target audience as it is something we feel they may relate too. The idea of the polaroids has been developed from seeing the success of Taylor Swift's 1989 album where we see that fans of her music found her digipak more special by having never before seen images of the artist. The idea of using 'selfies' connotes our artist to be in line with modern trains and also adds to the personalised feel of the design for both ancillary products. It also shows the representation we wished as she is not yet 'famous' and this is likely to be her first album as she is a relatively young artist. 

Final Music Video

This is our final music video: