This is the brief we were working to:
'You have been hired by PL records to manage the promotion of one of their new acts. You have been contracted to create:
- one music video package
- a 6 or 8 gate cover for the artists digipak
- an A4 magazine advertisement promoting the digipak'
After making a presentation to showcase our ideas to the brief, me and my partner Nicole decided to use her song therefore her artist but amalgamate our ideas together. This is because her song had a better structure, a clear difference between the verse and chorus meaning we could easily make a difference in the editing style, which would overall make the music video better. Click here to see my presentation and Nicole's presentation.
The artist is Jasmine Thompson. She is 15 years old and is an English singer and songwriter. She is best known for her covers on Youtube and more recently some of her original songs that have been released in EPs. Click Here to view our treatment for our music video where we discuss the artist in more detail. Nicole had seen her covers on Youtube and decided to message her on Twitter and ask for permission to use the song "Run".
We were attracted to the artist, as she is young and new to the music scene she has not yet been made into a USP (Richard Dyer's Star Theory - Character and Personality). This made it easier for us, as we felt strongly about challenging the common use of the male gaze in female pop artist's videos, as she is such a young artist offering the representation of innocence which is rare in the music industry. We were attracted to her as an artist as she is extremely relatable to the teen girl audience, the theme of first love evident in most of her songs. This meant the song would fit well with our narrative idea and attract the audience we wanted, as our ideas conform to the pop genre in terms of themes and style.
The music genre is pop..
We were attracted to the artist, as she is young and new to the music scene she has not yet been made into a USP (Richard Dyer's Star Theory - Character and Personality). This made it easier for us, as we felt strongly about challenging the common use of the male gaze in female pop artist's videos, as she is such a young artist offering the representation of innocence which is rare in the music industry. We were attracted to her as an artist as she is extremely relatable to the teen girl audience, the theme of first love evident in most of her songs. This meant the song would fit well with our narrative idea and attract the audience we wanted, as our ideas conform to the pop genre in terms of themes and style.
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