Final Digipak

This is our final digipak: 

We chose to have the colour of purple running through both the digipak and magazine ad to show synergy and to create brand awareness for the artist so they are recognisable to our audience. We also chose to have a notebook theme with the text such as her name (same writing used in the music video) and the title 'Adore' to be in a handwritten text, giving the work a personalised feel as though she has written to the audience. We felt this would widen the appeal to our target audience as it is something we feel they may relate too. The idea of the polaroids has been developed from seeing the success of Taylor Swift's 1989 album where we see that fans of her music found her digipak more special by having never before seen images of the artist. The idea of using 'selfies' connotes our artist to be in line with modern trains and also adds to the personalised feel of the design for both ancillary products. It also shows the representation we wished as she is not yet 'famous' and this is likely to be her first album as she is a relatively young artist.